Goodnight Darling Co. is passionate about promoting healthy sleep habits and simple everyday self-care for busy entrepreneurs, parents, and creatives. They value the intrinsic qualities of natural scents – making time for a bedtime beauty ritual through their line of luxurious and ethical bath and beauty care products and sleep gear.
Sinala Noir was brought on to bring awareness to the brand’s self-care message. Through a strategic product sampling and digital storytelling plan, we introduced Goodnight Darling Co. to new markets through key placements in top tier outlets including Essence, Stylecaster, Byrdie, Bustle, The/Thirty and Reader’s Digest and cross-promotional partnerships that introduced them to a new and diverse market of bloggers, influencers and consumers.
PR / DIGITAL