Color performance meets luxury in Y’SADOR’s cosmetics line. Their bold and bright hues and gorgeous matte stains meld the latest fashion-forward color trends intense, long wear color in a wide range of stunning shades.
To introduce the rebranded beauty brand—a contemporary urban line committed to superior color performance, Sinala Noir worked as an extension of the Y’SADOR team to provide consumer trend forecasts and industry trend details for their relaunch collection. We oversaw the brand redesign, including the logo and website and copy, product photoshoots and production of their New York Fashion Week cocktail brand launch party which featured makeup demonstrations and build your own beauty gift bag with the latest pieces from the not-yet-released collection. The event facilitated key introductions to makeup artists from Carsten Institute, Makeup for Ever, Empire Beauty School; professionals from The Gilt Group and Parsons School of Design; and garnered placements in Lucky Magazine, BE Magazine, Paper Magazine, That’s Enuff, the Examiner and more.
PR / BRANDING / EVENTS